Brief, informal thoughts on some agricultural industry blogs that I like and some food for further thought. Have some additional opinions on the subject? Leave a comment below, or let me know by e-mail.
Best use of a variety of new media tools
Ag Wired. An interesting hybrid journalism/PR/paid content blog that’s skewed towards white-collar marketing types that work in the agriculture industry. It’s got content, content and more content, and these guys are using everything available to them, podcasts, photo streams, video clips, Twitter, Twitter chats and more. Bonus points for organizing all this into a usable design. Result? If you’re in their target audience, you’ve probably heard of the Zimmermans.
Fresh Talk blog. The national editor of The Packer, a trade publication aimed at the produce industry, goes deep into his niche and uses his long-time industry experience to post analysis and content that you can’t find anywhere else. I highly suspect University of Illinois’ Farm Gate could vie for best in this category as well, but I don’t read it as frequently.
Best corporate blog?
Dosatron. I love the concept of this blog, especially the posts that show unique ways to use the company’s products. The practicality appeals to me. And they illustrate the concepts with on-site photos. It’s a fairly new blog, and they haven’t posted a massive amount on ag or hort, but I’m looking forward to seeing more from these guys.
Getting into the game yourself?
For corporate blogs: Think hard about your intended audience. Are they really interested in hearing about John Doe’s appointment to middle management? They might be, but remember to think critically when you’re looking for topics. Give your audience a reason to come back to your site or to continue opening your e-mail newsletter. Give them something they can use.
For journalistic or content-focused blogs: Are you really putting some effort into it and not just re-hashing your Google news feed? (Been there, done that. It works to a certain extent, but if that’s all you have to offer, you aren’t doing squat to build a long-term relationship with your audience.) Frequency is important but quality, original content is key. A balance of both shows you’re serious and builds traffic and your online reputation.