Latest Posts

Pro communicators, learn a bit of software

Wednesday, January 20, 2010
By Matthew Mullen
Pro communicators, learn a bit of software

I’ve recently been taking a Web design class to refresh my Dreamweaver and HTML skills, and I’m learning a little more about how to integrate Fireworks, Flash, CSS, PHP and MySQL into Web projects. Here’s the thing: even after the four-month class, I’ll still know only the very basics. I’ll probably never do any... »

My take: Junta42 100 Social Media and Content Marketing Predictions for 2010

Wednesday, December 16, 2009
By Matthew Mullen
My take: Junta42 100 Social Media and Content Marketing Predictions for 2010

Content marketing authority Joe Pulizzi just released his compilation of 2010 predictions from a variety of experts representing the “best and the brightest in marketing, content marketing, custom publishing and social media.” Here are my favorite takeaways from the article: Video and mobile will keep getting bigger. More companies will outsource content to expert publishers. “Quality... »

Top ag blogs and tips for you

Friday, October 30, 2009
By Matthew Mullen
Top ag blogs and tips for you

Brief, informal thoughts on some agricultural industry blogs that I like and some food for further thought. Have some additional opinions on the subject? Leave a comment below, or let me know by e-mail. Best use of a variety of new media tools Ag Wired. An interesting hybrid journalism/PR/paid content blog that’s skewed towards white-collar marketing... »

Interest in ag becomes more mainstream

Friday, October 23, 2009
By Matthew Mullen
Interest in ag becomes more mainstream

A good bit of my writing and communications work has involved the agriculture industry. I started in this line of work about a decade ago, but it’s only been recently that anyone at social gatherings seemed to be even remotely interested in what I did for a living. I’m not sure to what degree this... »

Why Google Voice could be a great tool for journalists

Friday, July 24, 2009
By Matthew Mullen
Why Google Voice could be a great tool for journalists

So you may have seen a few of my twitter posts on the new Google Voice service. A couple of weeks after my request, I received my invitation to set up my Google Voice number. After playing with it for an hour, I saw that it could have a number of benefits for journalists... »